Stephen Pickens on LinkedIn: Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require… (2024)

While we have always worked hard to curate top class brand suitable content for our partners, we're excited to elevate our planning and verification capabilities with Barometer as demanded by more and more of our agency and advertiser clients. 🎉

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Veritonic has released a new set of research about shopping and podcasting, calledWhy Podcast Ads Are Winning Over TikTok, Facebook, & Instagram for Back-to-School and Holiday Deals. 54% of consumers are more inclined to purchase from a podcast ad than an ad they see on TikTok. 51% of consumers are more inclined to purchase from a podcast ad than an ad they see on Facebook. 47% of consumers are more inclined to purchase from a podcast ad than an ad they see on Instagram. 💡

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Advertising in podcasts is just like going to the gym or investing in the stock market - results compound with time and consistency 💪📈🚀

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48% of podcast listeners “enjoy or don’t mind” ads in podcastsWhat it means:The percentage who find them intolerable? Just 1%. People expect a reasonable number of ads - very few people reject ads entirely!

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Streaming audio lands in the Low Use / Medium Interest bucket for local media buyers but as awareness grows that we can target podcast listeners down to the DMA, I expect interest to explode. 📈

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Podcasts are ideal medium platforms for retailers and e-commerce brands:Heavy audio listeners are more likely to shop online. Podcast listeners also spend more on online than TV viewers. Heavy podcast listeners over-index on Amazon Prime membership and purchase intent. 💡

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I’m happy to share that I’m starting a new position as Executive Vice President of Sales at Libsyn Ads! I’m so thankful for the opportunity to represent such a strong portfolio of content creators and collaborate with so many creative and ambitious teammates and clients. Thank you AdvertiseCast founders Trevr Smithlin and Dave Hanley for my break into the podcast space back in 2019 – I will work tirelessly to honor what you have built and fuel our next phase of growth.🚀

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