Google Shopping Ads: A special kind of advertising (2024)

Specht GmbH: Your SEO & SEA specialists

Over 250+
customers

As a professional SEO agency, we have already managed hundreds of major projects with our customized search engine optimization (SEO) and search engine advertising (SEA). Google Shopping Ads are a special component of SEA.

Thanks to our more than 10 years of experience with SEO and SEA, we have closely followed the developments in these areas of online marketing. We therefore know exactly what your online store needs to achieve higher rankings and sales on Google.

We help you achieve your individual goals with top-performing Google Shopping campaigns. Your benefits of working with our SEO and SEA agency at a glance:

• Individuality: Every online store is highly individual. We are aware of this and develop individual concepts that we adapt to your current marketing before advertising is placed. This allows us to offer your target group a consistent brand experience on Google Ads and all other channels!

• Performance marketing: Data-driven marketing is in line with the principles of today's world. We define more than a dozen relevant key performance indicators (KPIs) before the Google Shopping campaign. We continuously optimize your ads through permanent conversion tracking.

• Transparency: Transparency towards our customers is important to us, both in the contract design and in the work process. That's why we structure the contracts flexibly and communicate the conditions clearly from the outset. The tools give you a real-time insight into our daily work.

• Instant effects: Unlike SEO, Google Shopping Ads deliver immediate effects on your ranking. Google Shopping Ads give you more visibility straight away and position your products prominently. Therefore, ads are indispensable as a supplement to SEO.

Our performance-oriented marketing, the tracking of all relevant key figures and the ongoing optimization of shopping ads ensure that we adapt to the dynamics of the market. In this way, we fulfill one of the core requirements for the short, medium and long-term - i.e. the holistic success - of your online store.

In view of our wide range of services, your options are virtually unlimited when working with Specht GmbH! In addition to Shopping Ads, we are also happy to place other Google Ads for your company. We are also able to support you with highly individualized and professional SEO to increase your organic rankings in the long term.

Holistic search engine marketing that includes SEO and SEA based on an individually developed strategy? That's exactly what you can expect from the experts at Timo Specht. Contact us and we'll see together how we can support you with your Google Shopping Ads and, if necessary, in other areas of marketing!

A Shopping ad usually consists of a product image and information about the product. Even this basic structure of a standard Shopping campaign helps you to achieve more conversions and higher sales - provided that the Shopping ads are placed for the right keywords and in line with the overall marketing strategy. This is exactly what we guarantee!

In addition to standard shopping campaigns, we also offer special Google Shopping Ads to showcase your products. These include showcase ads, for example. With these, the products are displayed in groups so that related products or the offers of a brand can be displayed well. The advantages of showcase ads:

• Touch users emotionally with a large "lifestyle" image

• Additional images with other products (opportunities for cross-selling)

• More comprehensive impression of the company or brand

Google Shopping Ads in all their diversity - that's what we offer you and your company! By running varied shopping campaigns, online stores achieve greater versatility in the customer journey. This makes your brand and your products more memorable.

As a visually and emotionally appealing customer touchpoint , shopping ads significantly expand your marketing options. Contact us now to take advantage of these opportunities! In addition to the placement of high-conversion Shopping Ads, you can also benefit from the professional integration of Shopping Ads into your current marketing strategy by our experts.

Google Shopping campaigns can be played out across multiple channels . This opens up the aforementioned perspective of making the brand experience more diverse. The simplest Shopping ads are displayed in the following Google channels:

• Shopping tab

• Google search: next to the search results (separate from the text ads)

• Google Images

• Google search network partners, if the option "Include search network partners" is selected for the campaign

• Google Maps (via ads for local inventory)

So-called performance max campaigns include additional channels. If you plan to advertise products in video format, you can reach your customers via YouTube. Ads across the entire Google display network are also part of Performance Max campaigns, including banner ads on third-party websites. Advertising in the Gmail account is also possible.

According to Google, almost a fifth of users rate video advertising on YouTube as more trustworthy compared to other advertising formats. It makes sense to reach this part of your target group. That's why Timo Specht's experts like to place video ads on YouTube in addition to the shopping ads in the shopping tab and in Google search.

Do you see the multitude of channels that we can use with individual Google Shopping ads to achieve high performance and reach? Then take your chance now with our Shopping Ads agency to present your products in the format of your choice on the ideal channel and achieve your goals!

Even though we adapt to each customer individually, there are some aspects of the collaboration process that are always the same for logical reasons. These include, for example, the initial meeting or contact by e-mail, which allows us to get to know you and your company. We then arrange an appointment for a detailed consultation.

We will discuss your needs during the consultation. If, in addition to Google Shopping Ads, you also want other types of advertisem*nts and search engine optimization services, we will develop a holistic marketing strategy.

In the following example of a cooperation, we assume that you only commission our ads agency with Shopping Ads.

1. Set up a Google Ads account: If you don't already have one, we will first set up an Ads account for you. In your Ads account, we will also prepare comprehensive conversion tracking for the ongoing optimization of your Google Shopping ads.

2. Analyze keywords and competition: Depending on your company's offering, the size of your budget and the authority of your website, we identify relevant keywords where you will compete well and effectively increase your reach.

3. Develop an individual strategy: We have analyzed your competitors and got to know your company. Based on these findings, your goals, your target group and your offer, we now design an advertising strategy. If you already have a strategy, we will adapt it accordingly.

4. Create and run a shopping campaign: We create your Google Shopping campaign in line with your strategy, design the campaign according to your templates (e.g. product images; slogans) and finally publish it. We plan your budget efficiently.

5. Continuously evaluate and optimize your ad: We evaluate your Google Shopping campaign throughout the entire advertising period. In doing so, we constantly identify new optimization potential, whereupon we improve the campaign and contribute to increasing ROI and ROAS, among other things.

The targeted, strategic and competent approach of our experts is combined with the use of powerful SEO and SEA programs. Thanks to the high-quality and broad database from our market-leading tools, we can carry out optimizations faster and more efficiently. This results in cost benefits for us and also for you.

Although we are known as an SEO agency, we provide all search engine advertising services with the same high quality. Given our extensive experience with the Google network and other advertising networks (e.g. Microsoft; Bing), we are able to place high-conversion and high-reach advertising in any digital environment .

As with the more than 500 projects that we have already successfully implemented, we are happy to put together a customized service package that gives you Google Shopping Ads with a high ROI and ROAS. In addition, we can integrate other types of ads and comprehensive search engine optimization services into the service package on request - you set the tone, we do everything for your success!

If required, we will also introduce you to the product feed in the Google Merchant Center and explain further aspects of Google Shopping Ads if you would like to participate in the implementation and evaluation of the Shopping campaigns yourself. Google Shopping Ads impresses with its simple and retailer-oriented campaign management, which makes it easier for all of us to work together.

Let's unleash the potential of Google Shopping ads for your company and your products together! We will help you achieve your goals by attracting qualified leads through the campaigns and thus laying the foundation for high conversion rates. Get in touch with us!